Brand Identity • Packaging • Business Stationery
Mamamimi is a start-up company that specialise in ‘twinning sets’ matching swimwear for Mother and Daughter. The budget was tight and I was initially only briefed to design a logo for them. Excited by the outcome of their new logo, Mamamimi asked me to create a range of printed assets to coincide with their product launch.

Minimalist and on trend

The client wanted a high-end feel for their logo so we decided on a minimalist design with a muted, on trend colour scheme. The logo marks' shape oozes femininity and denotes the figure of a woman and child, reinforcing the brand's name and slogan. Also in the shape of a heart; the logo mark conveys feelings of togetherness, love and growth.

The colour palette echoes the beach, pinks and blues are used with sophisticated gold, appealing to both mother and child. The client didn’t want a ‘sports lux’ brand so the look feels more chic and pared back.

Creating a harmonious brand identity

The logo mark was also used to design a wave-like pattern which was used to decorate sealing stickers, clothing tags and thank you cards. The consistent use of the pattern throughout all aspects of the business' printed collateral creates a harmonious brand identity.
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