Shutter Suffolk

Brand Identity Design • Web Design • Web Development • Business Stationery Design
Shutter Suffolk are an established local company that installs plantation shutters in domestic properties around East Anglia. After a period of considerable growth, they felt that they had outgrown their current branding and asked me to inject new life into their business.

Connecting with the logo

The logo mark demonstrates the different styles of shutter they offer; arched and horizontal. This mark combined with the sharp, clean lines of the logotype enhances the slogan and helps clarify what the business is all about.

Clean and minimal

The website design is clean and minimal to induce feelings of calmness and serenity. This is the feeling that the client wanted. Plantation shutters have traditional connotations, which is why I chose the ‘Reem Kufi’ typeface for strap lines due to it’s historical origin and decorative style. Headings use a wider sans-serif typeface with increased kerning to create a sense of significance and memorability.
Business card and invoice template design

Consistency across touch-points

The client wanted a consistent look across all of the touch-points that come into contact with current or potential customers, creating cohesion at each stage of the buying process. Touch-points included a website, business card and Google Slides digital invoice template, with a vehicle wrap design scheduled in the near future.
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