Immersive digital publishing
One of my core responsibilities was adapting the website to increase user experience and synchronise our marketing efforts across print and digital. After I discovered a massive flaw in the way that the magazine was used online at the time, I implemented a new piece of software that changed the way it was distributed across all of our digital channels.
Using the Issuu Digital Publishing Platform, I was able to embed a mobile optimised version of the magazine into any web page. Not only that, I could convert content in the magazine to AMP Story format; a lightning-fast, search optimised format for delivering information as visually rich, tap-through stories. For our advertisers, this tool was a great way to expand mobile readership and immerse readers in beautiful and engaging experiences.